Thursday, 28 April 2011

RATINGS RAT RACE: ABC's 'Happy Endings' Rebounds In Week 3 (Deadline Hollywood)

Nice Week 3 bump for ABC's midseason comedy series _Happy Endings_ (2.1/5 in
adults 18-49). After falling 30% in its move from 9:30 PM to 10 PM last
Wednesday, the new comedy bounced back, up 17% in the demo from last week. And
that despite the fact that its lead-in, _Cougar Town_ (2.1/5) was down 9% from
last week as it followed a repeat _Modern Family_ vs. an original last
Wednesday. _Happy Ending_ also held 100% of its _Cougar Town_ lead-in vs. 75%
last week. The only other original offering on ABC was freshman _Better with
You _(1.5/4) at 8:30 PM, which was down a tenth from last week when it aired
behind a new _The Middle. _ Fox (5.8/16 in 18-49, 18.2 million) once again
dominated the night with _American Idol_ (6.9/19), which was up a tenth in the
demo from last Wednesday's fast national number (The reality juggernaut is
always adjusted up in the finals, so vs. that it was down 3%.) _Idol _was also
on par with the comparable telecast last season. New Fox comedy _Breaking In_
(2.6/6) was flat with its fast national rating last week and up 4% ...
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